ACT Health Promotion

New product, old problems

Agency: 11:21


With World No Tobacco Day, on May 31st, the 1121 agency carried out a campaign warning of the dangers of electronic cigarettes, steam, the so-called vapes. A full-page newspaper ad campaign and social media posts mimic old layouts from early 20th century advertising campaigns, conveying the concept that the product is new, or at least looks new, but the tricks to hook people are not the same.

This professional campaign titled 'New product, old problems' was published in Brazil in May, 2021. It was created for the brand: ACT Health Promotion, by ad agency: 11:21. This Print medium campaign is related to the Public Interest, NGO industry and contains 4 media assets. It was submitted over 2 years ago by CEO / CCO: Gustavo Bastos of 11:21.


Advertising Agency: 11:21, São Paulo, Brazil

Mexican Associa...


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