Natural Leve

New Juice Refill

Agency: Bravo/BBG


Natural Leve is a restaurant from Northeastern Brazil that offers, as a priority, healthy meals. However, besides offering a lighter lifestyle to its clients, it also encourages a change of habits. Therefore, it created the Juice Refill, whose purpose is to motivate people to give soft drinks the cold shoulder. That’s precisely what the new product’s launch campaign reinforces by insinuating that icons from the biggest fast food chains in the world, famous for their “free refill”, decided to make good use of the promotion and replace the soft drink with juice.

This professional campaign titled 'New Juice Refill' was published in Brazil in February, 2018. It was created for the brand: Natural Leve, by ad agency: Bravo/BBG. This Outdoor medium campaign is related to the Food industry and contains 2 media assets. It was submitted over 5 years ago.


Advertising Agency: Bravo/BBG, Fortaleza/Ceará, Brazil
Creative Director: Tavinho Carvalho
Art Director: Italo Medeiros
Copywriter: Thiago Cruz
Illustrator: Cadeh Juçaba


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