Description
When it comes to Heinz, people go to extreme lengths to enjoy every last drop. We turned that squeezing, twisting and the ‘I ain’t leaving a drop’ mindset into a statement about devotion. By showcasing visibly crushed bottles on bold red backgrounds, the campaign captures a simple truth: no one gives up on Heinz.
This student campaign titled 'Never give up' was published in Brazil in April, 2025. It was created for the brand: Heinz, by ad school: Creative Punch. This OOH Outdoor medium campaign is related to the Food industry and contains 3 media assets. It was submitted 3 months ago.
Credits
Advertising School: Creative Punch
Copywriter: Edgard Vidal
Art Director: Edgard Vidal
