Context: Netflix is a leader in the globalization of the entertainment business, providing a platform for people from over 190 countries to watch foreign copyrighted audiovisual content. But they want to go further and further and, this time, they want to reach the English people and encourage them to consume their original foreign series.
Opportunity: People usually do not watch foreign language series and films, insisting on staying in the native English language bubble. On the other hand, we know that they follow the local newspapers frequently to keep up with the daily news.
Idea: Netflix will launch its newspaper and transform the fantastic plots of its main foreign series into news headlines.
This student campaign titled 'Netflix Times' was published in United States in May, 2022. It was created for the brand: Netflix, by ad school: Miami Ad School. This Print medium campaign is related to the Movies industry and contains 1 media asset. It was submitted 8 months ago by Art Director: Bernardo Dalla.
Advertising Agency (School): Miami AdSchool.
Art Director: Bernardo Dalla; Guilherme Sill.
Copywriter: João Vittor Simplício; Luisa Muniz Barbosa; Lucas Pereira.
Creative Director: Flávio Cherem.