Los Ojos de Chile

The Not Celebration

Agencies: Cheil Chile Cheil Worldwide Cheil



Thousands of chileans demanded change in the conditions of injustice and inequality they’ve lived for 30 years. The government responded, but with violence, leaving over 400 people hurt with eye trauma.

So, we create a gamer manifestation that took over the fields of one of the most popular football games in the world, to make everyone play an important role, inviting them to make a goal to injustice and not celebrate it.

With a simple combination in FIFA, we will recreate the symbol gave birth to a gesture against injustice. A symbol that even 2 years after the events we keep using for looking repair.

This professional campaign titled 'The Not Celebration' was published in Chile in October, 2021. It was created for the brand: Los Ojos de Chile, by ad agencies: Cheil, Cheil Chile, and Cheil Worldwide. This Content and Digital media campaign is related to the Gaming, Public Interest, and Public Utility industries and contains 2 media assets. It was submitted about 2 years ago by Creative: Alejandro Orozco Garay of Cheil Chile.


Executive Creative Director: Felipe Ortiz
Creative Director: Raúl Rodríguez
Art Directors: Fele Fuenzalida, Cristián Pizarro, Emanuelle Vargas
Copywriter: Alejandro Orozco
Post Producer: Diego Fornazzari


Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.