Description
Christmas ornaments come to life in Neoenergia’s new campaign.
Neoenergia presents its Christmas campaign under the concept “This is the energy of Christmas.”
The film, created by Propeg, tells the story of a group of Christmas ornaments that, on a hot summer night, face the challenge of cooling off together. In the film, the characters come to life and discover that the true energy of Christmas happens precisely when we share moments together.
The idea aligns with the brand’s positioning, “More for you.” Neoenergia is present in 18 states and the Federal District, operating in energy generation, transmission, distribution, and commercialization.
This professional campaign titled 'The Energy of Christmas' was published in Brazil in December, 2025. It was created for the brand: Neoenergia, by ad agency: Propeg. This Digital and Film media campaign is related to the Other industry and contains 1 media asset. It was submitted 2 days ago by Head of Art: André Batista of Propeg.
Credits
Agency: Propeg
CEO: Vítor Barros
Creative Consultancy: Fabio Fernandes
CCO: Hermes Zambini
ECD: João Caetano Brasil
Head of Art: André Batista
Creative Directors: Ariston Quadros, Luciana Elaiuy, Rodrigo Cardoso
Creative Team: Luciana Elaiuy, Rodrigo Cardoso
Account Management: Michele Estevez, Ana Ramos
Planning: Fernand Alphen, Babi Ferreira
Media: Felipe Arruda
Production: Manuela Peixoto, Rose Zanetti, Lilian Garrido
Production Company: Rebolucion BR
Director: Cassu
Executive Producer: Ciro César
Head Line Producer: Alexandre Mancen
Head of Sales: Fabi Gimenez
Senior Producer: Mariana Khuri
Junior Producer: Lúcio Sulzbach
Production Coordination: Erika Andrade, Sarah de Moura
Rebolucion Production Assistant: Erika Castro
Art Direction: Cassu
Stylist: Cassu
Post-Production Coordination: Fernando de Souza
Finishing: Rebolucion BR
Editing: Cassu
Colorist: Fernando de Souza
AI Artist: Cassu
Audio Production Company: Antfood Music & Sound Design
Creative Direction: Lou Schmidt, Fernando Rojo, Tiago Mago
Executive Production: Renato Castro, Christiane Rachel
Music Production: Lou Schmidt, Fernando Rojo, Tiago Mago, Luis Bergmann, Vinicius Nunes, Lucas Baldin
Production Coordination: Monique Munhoz, Pablo Mello
Final Mix: Bruno Broaska, Fabian Jorge, Pedro Macedo
Approved by: Lorenzo Perales – Marketing Director, Neoenergia
