ADVERTISING

Description

Violence against women often happens behind closed doors. But that doesn’t mean it happens without anyone noticing.

In 2025, Brazil recorded 1,571 femicides — more than four women killed every day — and 4,189 attempted femicides. Physical violence also reached alarming levels: at least one woman was assaulted every two minutes.

But another statistic reveals a crucial dimension of the problem: in 63% of femicide cases, people close to the victim knew about the abuse.

Family members, friends, and neighbors often notice the signs, hear the violence, or know that something is happening. And that is precisely where there is an opportunity to break the cycle before it reaches its most tragic outcome.

Based on this reality, the Government of the Federal District created a campaign to highlight the responsibility of those around the victim and reinforce the role of the 180 Women’s Support Line.

Because domestic violence happens inside the home. But fighting it is everyone’s responsibility.

This professional campaign titled 'NEIGHBOR' was published in Brazil in September, 2026. It was created for the brand: Government of the Federal District, by ad agency: Propeg. This Film medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted about 2 hours ago by CCO: Emerson Braga of Propeg.

Credits

CEO: Vítor Barros
CCO: Emerson Braga
ECD: Bertone Balduino
HEAD OF ART: Thiago Machado
CREATIVE: Emerson Braga, Thiago Machado, Bruno Maciel
ACCOUNT MANAGEMENT: Nanielle Cortes
MEDIA: Alessandra Mayrinck
STRATEGY:
AGENCY PRODUCTION: Wilma Godoy, Lanna Barbosa, André Coni
PRODUCTION COMPANY: Arcade Produções de Filmes Ltda
DIRECTOR: Liv Stacciarini
DIRECTOR OF PHOTOGRAPHY: Nico Matteis
EDITOR: Isabela Padilha
PRODUCTION DIRECTOR: Jeff Veloso
EXECUTIVE PRODUCER: Denise de Queiroz
POST-PRODUCTION: Isabela Padilha
HEAD OF POST-PRODUCTION: Vanessa Miranda
AUDIO PRODUCTION COMPANY: Audiotech
AUDIO PRODUCER: Marcelo Brandão
CLIENT APPROVAL: Welington Moraes

ADVERTISING

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