Board Case
Video Case
Description
A campaign that turned pareidolia — the psychological phenomenon that makes people see faces in objects, shapes or landscapes — into a digital commerce experience. The campaign invited people to discover hidden faces in natural landscapes and then compare their own face with them to receive discounts based on their level of resemblance.
This professional campaign titled 'Nature-like Discounts' was published in Peru in March, 2026. It was created for the brands: Höseg and Hösėg, by ad agency: TBWA Perú. This Integrated medium campaign is related to the Fashion industry and contains 2 media assets. It was submitted about 19 hours ago.
Credits
Brand: Hoseg
CEO Co-founder: Juan Carlos Sznak
COO: Maria Alejandra Santos
Strategic Consultant: Patrick Sznak
Retail leader: Cindy Verde
Designer and Content Creator: Rodrigo Vasquez de Velasco
Advertising Agency: TBWA Peru
CEO: Pilar Dufour
VP: Jorge Santibañez
Executive Creative Directors: Fernando Zagales / Juan Mesz
Creative Directors: Mario Neumann / Giancarlo Cárdenas
Art Director: Marco Gallardo
Senior Designer: Miguel Soto
Final Art Chief: Carlos Castillo
Copywriters: Carlos Jesús Márquez / Jefferson Porras
Brand VP: Jimena Gordillo
Account Executives: Ashly Salinas / Karla Collantes
Production Supervisors: Isabella Zolezzi / Olenka Nue
Post-producer: Jorge García
Post-production: Plan B
CEO: Kurt Gastulo
Supervisor: Milagros Zegarra
Art Director: Manuel Acosta
3D Director: Victor Nakandakari
3D Modeler: Oscar Gomez
Photo retouching: Andres Abad
PR Agency: OMG
CEO: Antonio Miranda
Media Agency: GPO Vallas Perú
General Director: Alonso Rosemberg
Sales Manager: Juan José Lartiga
Media Agency: PUBLICOM
Sales Director: Claudia Teacher
Sales Executive: Jhomara Soria
Audio production: AUDIOCAST
Sound Director: Renzo Mena
Sound Design: Alejandro Haro
Executive Producer: Ana Ramos
Production Assistant: Pamela Contreras
Film Director: Sergio Dinegro
Film Director: Rodrigo Reyna
