Description
We all have those small expenses that go unnoticed: the morning coffee, the afternoon soda, that unplanned craving. They’re tiny, almost automatic decisions that don’t feel like much in the moment… but over time, they start to tell a different story.
Because they turn into “hidden expenses” that, when added up over the years, could actually be paying for something much bigger than we think.
This professional campaign titled 'Gastos Hormiga' was published in Colombia in April, 2026. It was created for the brand: Amarilo, by ad agency: Publicis, Digitas. This Print medium campaign is related to the Other industry and contains 3 media assets. It was submitted about 19 hours ago.
Credits
Advertising Agency: Digitas, Bogotá
CCO: Jhonatan Quimbay
Creative Directors: Fernando Hernández / David Gutierrez
Art Directors: Sebastián Galindo / William Hernández
Copywriter: Felipe González
