Description
What would a conversation be like between the voice of experience and the ears of someone who has just been born?
With this insight, the "Born & Reborn" campaign was born, featuring activation actions in maternity hospitals and a video broadcast on digital media, in which a woman who has been reborn many times in her life gives advice to a newborn.
Advice that is heard by friends, mothers, grandmothers, women who surpass themselves every day and who do not forget all their affection, love, and attention. A message for all women to realize their greatness and importance.
A letter made in honor of all born and reborn women.
This professional campaign titled 'Nascer e Renascer (Born & Reborn)' was published in Brazil in March, 2023. It was created for the brand: Anjos Baby, by ad agency: Maya Comunicação. This Digital medium campaign is related to the Fashion industry and contains 1 media asset. It was submitted about 2 years ago.
Credits
Client: Anjos Baby
Agency: Maya Comunicação
Copywriters: Beatriz Stuchi
Art Direction: Heitor Giglio
Account Management: Carolina Datore
Creative Director: Faustino Carmona
Producer: Criaativa
Director: João Nunes
Director of Photography: Zé Tomaz
