In Brazil, when someone has a very low Credit Score, we popularly say that this person "got his/her name dirty on the square". In the campaign debtors are encouraged to pay their debts, in order to increase their Credit Score and finally "clear their name”.
This professional campaign titled 'Name Dirt' was published in Brazil in March, 2019. It was created for the brand: ADT Goiânia, by ad agency: BOX. This Print medium campaign is related to the Finance industry and contains 3 media assets. It was submitted over 4 years ago.
Advertising Agency: Box Comunicação, Goiânia, Brazil
Creative Directors: Bruno Lopes, Wesley Silva
Art Director / Illustrator: Wesley Silva
Copywriter: Valdeir Ribeiro
Additional credits: Fernando de Paula