Description
The campaign “Na Mão do Rolê” (The Party’s in Your Hands), developed by AlmapBBDO, marks the start of a brand-new partnership. The initiative, which is also a manifesto celebrating street culture, puts urban attitude and Black culture at the center of the narrative, in which the structure and aesthetics uplift and include nail art as a form of cultural expression, connecting the gesture of holding a “copão” (a cocktail served in 500ml or 700ml cups, usually with a shot of some distilled alcohol like whisky, mixed with an energy drink and flavored ice) to the identity and style of trendsetters in communities across Brazil. Representation in front of and behind the cameras!
The film’s narrative was shaped by a team of heavyweights: nail designers Ana Silva (@nailss_anasilva) and Pabline (@difere.nails), who’ve made a name for themselves with their stunning technique and visual innovations; Crocodilagem (@_crocodilagem), the jewelry designer behind the shine of street culture; MC Luanna (@mcluanna_), an up-and-coming voice in the new rap scene, whose verses bring a powerful combination of identity and emotion; and Puro Roxo (@puro.roxo), an influencer, musician, and comic plugged into the latest in trap, funk, and fashion.
Not only does the campaign roll out pineapple-flavored ice – a first in Coco Leve’s portfolio, made especially to match the distinctive flavor of White Horse – it also take a deep dive into who’s really behind street culture, and elevates having the “party in your hands” to iconic status. The brand sees the project, above all, as an exercise in listening and recognition.
Coco Leve CEO Pedro Henrique underscores the importance of street culture and its intrinsic connection to the brand: “Coco Leve is proud to have walked hand in hand with street culture from the very start. And those are the very hands we’re celebrating today in this partnership.”
“Our mission was to put local, trendsetting talent at the center of our narrative and celebrate Brazil’s talent for cultural creativity,” adds Patrícia Ruggieri, head of whisky portfolio.
This professional campaign titled 'Na Mão do Rolê (The Party’s in Your Hands)' was published in Brazil in June, 2026. It was created for the brands: Diageo and White Horse, by ad agency: AlmapBBDO. This 360° and Film media campaign is related to the Alcoholic Drinks industry and contains 1 media asset. It was submitted 5 days ago.
Credits
AGENCY: AlmapBBDO
CLIENT: Diageo
TITLE: The Party’s in Your Hands
PRODUCT: White Horse
PRESIDENT AND CEO: Filipe Bartholomeu
CCO: Pernil
VPS OF CREATIVE: Fernando Duarte and Henrique Del Lama.
EXECUTIVE CREATIVE DIRECTORS: Eduardo Lima, Pedro Corbett and Rodrigo Adam
HEAD OF DESIGN & CRAFT: Eric Benitez
CREATIVES: Kássia Alves and João Eustachio
AV PRODUCTION: Diego Villas Bôas, Aline Silva and Marcia Granja
COO: Rafaela Alves
VP OF CLIENT SERVICES AND BUSINESS: Renata Carvalho
CLIENT SERVICES: Warley Vieira, João Pedro Mundicelli Leisnoch and Iris Lima
CSO: João Gabriel Fernandes
STRATEGY: David Gross, Isabella Ayub, Flávia Antoniolli and Ederson Amorim
CONTENT: Marcela Ramos, Loniele Nascimento and Nicollas Kdouk
MEDIA: Renata Caovilla, Sheila Uyeda, Amanda Siqueira and Cauan Freitas
CLIENT APPROVAL: Paloma Di Santo, Patrícia Ruggeri, Vinícius Keji Nikaido and
Tímea Országh
PR AGENCY: PROS
CO-CEO: Daniela Graicar
CO-CEO: Fernanda Tchernobilsky
ACCOUNTS DIRECTOR: Jéssica Carvalho
CCO: Adriano Abdalla
CREATIVE DIRECTOR: Pedro Capellão
HEAD OF ART: Julian Akinaga
ART DIRECTOR: Vitória Bernardes
TRAFFIC MANAGER: Bruna Garcia
PROJECT MANAGER: Ana Elisa
PROJECT COORDINATOR: Thais Olino
PR MANAGER: Larissa Camargo
SENIOR PR ACCOUNT MANAGER: Bruno Bataglioto
PR ACCOUNT ASSISTANT: Jonatas Sousa
FILM PRODUCTION: LOVE PICTURES COMPANY
DIRECTOR: Paulo Nascimento
DIRECTOR OF PHOTOGRAPHY: Pepe Mendes
PRODUCER: Wal Tamagno
EXECUTIVE PRODUCER: Joana Duchiade
ASSISTANT EXECUTIVE PRODUCER: Caroline Julian
CREATIVE ASSISTANT: Pietro Godinho
1st ASSISTANT DIRECTOR: Vinicius Lombardi
2nd ASSISTANT DIRECTOR: Rafaela Bortoletto
ART DIRECTOR: Ione Maria
PRODUCTION DIRECTORS: Fred Guerini, Victor Ramos
CASTING PRODUCTION: Palu Bertissolli, Renato Simões, Lari Oliveira
PROP MASTER: Will Meira
WARDROBE STYLISTS: Elizabeth Magalhães “Betinha”, Fernanda Garcia, Renato Simões
DRESSER: Clarice Viera
BEAUTY: Natália Almeida, Raynara, Amanda Marvie
NAIL ART: Pabline
JEWELRY DESIGNER: Alisson Quintino
1st ASSISTANT CAMERAS: Marco “Chile”, Caio Freitas
2nd ASSISTANT CAMERAS: Ana Laura Leardini, Julia Lacerda
VIDEO ASSIST: Ynara Dantas, Beatriz Carvalho
MOVI OPERATOR: Daniel “Ceará”
LOGGER: Marcelo Krowczuk
GAFFER: Paulo Nunes
KEY GRIP: Du Soares
SET DRESSER: Murilo Borges
SFX TECHNICIANS: Bruno Steger, Christian Pessanha, Caio Prandi
STILL PHOTOGRAPHY: Palu Bertissolli, Diego Dias, Mariana Gabetta
DIGITAL CO-DIRECTOR: Pietro Godinho
POST-PRODUCTION
EDITOR: Bruno Alves
COLOR CORRECTION: Erick Moraes
AUDIO PRODUCTION: Punch Áudio
PRODUCER: Cristiano Pinheiro
CREATIVE: Sku
EXECUTIVE PRODUCER: Lili D. Aragoni
CLIENT SERVICES: Ale Pais, Kiki Eisenbraun
HEAD OF COORDINATION: Cristiane Oliveira
PRODUCTION COORDINATORS: Fefo Miranda, Karina Coviello, Mariana Tardelli
MIX AND POST: Gustavo Guanaes, Ian Sierra, Rodrigo Tuchê
VOICEOVER: Sara Donato
