my first OPINEL

Agency: JWT


When you get your first pocket knife, you want to start carving right away. But often you can’t, simply because there is no wood to carve at hand immediately. With my first OPINEL READY TO CARVE children don’t have to look for wood anymore: Inside a small tree trunk, made from sustainable recycled basswood, is a colored my first OPINEL No. 7 Children's Carving Knife, along with an intuitive visual instruction. An attached leaf explains the product: Scribble the idea. Lock the knife. Carve.

This professional campaign titled 'my first OPINEL' was published in Germany in December, 2015. It was created for the brand: Opinel, by ad agency: JWT. This Direct medium campaign is related to the Personal Accessories industry and contains 6 media assets. It was submitted about 7 years ago.


Advertising Agency: JWT, Frankfurt, Germany
Creative Director: Mark K. Karatas
Art Directors: Elena Senn, Sebastian Panzer
Copywriter: Haiko Kanngiesser
Production / Final Artwork: Bernhard Schmidt, Claudia Klein, Sandra Schreier / Transmission Advertising Services
Website / Digital Content / Head of Digital: Lars Kopp


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