V Energy drink is a brand known for making people a bit better at stuff. Whilst the brand appeals to heavy drinkers, light ones are a bit more skeptical. To them, energy drinks are a necessary evil, so we needed to show them just how necessary we could be. Enter V-Skills. 24 essential life lessons printed on 14 million cans across the country. A simple scan of the can with a smartphone served you an entertaining how-to guide on everything from smoke bombing to nailing a perfect sickie.
This professional campaign titled 'Be a bit better at - conflict resolution, Be a bit better...' was published in Australia in November, 2016. It was created for the brand: V Energy Drink, by ad agency: TKT. This Film medium campaign is related to the Non-Alcoholic Drinks industry and contains 8 media assets. It was submitted about 6 years ago.
Advertising Agency: TKT, Sydney, Australia
Creative Directors: Ben Clare, Brendan Willenberg
Art Director: Ollie Beeston
Copywriter: James Beswick