ADVERTISING

Hemoba Foundation

My blood is red and black

Agency: Leo Burnett

Description

My Blood is red and black is a campaign created by Leo Burnett Tailor Made for Hemoba (The blood bank of Bahia State) and E.C.Vitória. It raised blood donations in 46% and got national and international repercussion.

This professional campaign titled 'My blood is red and black' was published in Brazil in June, 2013. It was created for the brand: Hemoba Foundation, by ad agency: Leo Burnett. This Direct medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted over 10 years ago.

Credits

Advertising Agency: Leo Burnett Tailor Made, Brazil
Executive Creative Director: Marcelo Reis
Creative Director / Art Director: Guilherme Jahara
Creative Director: Rodrigo Jatene
Art Directors: Rodolfo Fernandes, Alexandre Pagano
Copywriters: Erick Mendonça, João Caetano Brasil

Amnesty Interna...
Innocence In Da...

ADVERTISING

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.