Hemoba Foundation

My blood is red and black

Agency: Leo Burnett


My Blood is red and black is a campaign created by Leo Burnett Tailor Made for Hemoba (The blood bank of Bahia State) and E.C.Vitória. It raised blood donations in 46% and got national and international repercussion.

This professional campaign titled 'My blood is red and black' was published in Brazil in June, 2013. It was created for the brand: Hemoba Foundation, by ad agency: Leo Burnett. This Direct medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted over 10 years ago.


Advertising Agency: Leo Burnett Tailor Made, Brazil
Executive Creative Director: Marcelo Reis
Creative Director / Art Director: Guilherme Jahara
Creative Director: Rodrigo Jatene
Art Directors: Rodolfo Fernandes, Alexandre Pagano
Copywriters: Erick Mendonça, João Caetano Brasil

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