ADVERTISING

Spotify

Musical Mood Pattern

School: Brother Escuela de Creativos

Board

Videocase

Description

Anxiety, depression and stress are mental disorders that exist in 50% of the Z generation. They are not easy to detect, but, there is a way that can help us and that is music.

Through it, we can know their moods, tastes and listening behaviors.

So, if we can already identify them, it's our turn to help them.

That's why we used Spotify, the music platform with the largest reach in the world, to create "Musical mood Patterns", the first AI that detects and combats mental disorders through listener activity.

This student campaign titled 'Musical Mood Pattern' was published in Peru in April, 2024. It was created for the brand: Spotify, by ad school: Brother Escuela de Creativos. This Digital medium campaign is related to the Electronics, Technology, Health, and Music industries and contains 2 media assets. It was submitted about 1 month ago.

Credits

School: Brother Lima, Perú
Copywriters: Jorge Flores, Jackeline Mendoza y Miguel Oblea
Art Directors: Gabriel Changanaqui & Alexis Gutierrez

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