Newnormal and their client, the Continental University, have developed "Music to Your Lungs", an innovative social impact project aimed at helping children with respiratory conditions strengthen their lungs in an entertaining and easy way.
To achieve this, a multidisciplinary team of doctors, engineers, and musicians from the Continental University created a 3D flute designed by the institution's Digital Manufacturing Laboratory Network (FabLab).
The result is a special flute, whose mouthpiece is characterized by having a larger cavity than the classic recorder and contains a reed inside that requires more force to emit sounds. Additionally, a team of musicians and pulmonologists converted the main respiratory strengthening exercises into a melody for a common recorder flute, so that more children can play it while making music.
This professional campaign titled 'Music for your Lungs' was published in Peru in June, 2023. It was created for the brand: Universidad Continental, by ad agency: Newnormal. This Film medium campaign is related to the Health and Public Interest, NGO industries and contains 1 media asset. It was submitted 4 months ago.
Creative Studio: Newnormal
CoFounder & Creative Director: Frank Martí
CoFounder & Creative Director: Joaquín Belaunde
Partner & Strategy Director: Renzo Salvatierra
Art Director: Jose Luis Matías
Field Producer: Mariasela Castañeda
Film Content Director: José Carlos García
Film Content Post Production: Miguel Chiesa
Music Producer & Sound Design: Fito Chávez
Compositor & Music Consultant: Aramis Salazar
Brand: Universidad Continental
Brand & Product Experience Manager: Denise Dianderas
Head of Product experience: Gianna Delucchi
Research Vice Chancellor: Walter Curioso
Research Coordinator: Verónica Canales
Pulmonologist Medical Consultant: Félix Llanos
Head of Brand & Product Experience: Erick Lesevic
Head of Digital Marketing: Daniel Vargas
Head of Brand & Product Experience Arequipa: Carla Pinares
Head of Brand & Product Experience Cusco: Alexandra Castro
Head of Brand & Product Experience Huancayo: Erika Urcia
Head of PR & Communications: Carlos Ríos
Fablabs National Manager: Juan Diego Cerrón
Fabber Tech: Janny Riquez
Social Media Manager: Edward Marroquin
Graphic Designer: Luiggi Menendez