Mattress Firm

The Right Mattress Matters

Agencies: Fallon Publicis Toronto


Two years ago, America’s largest mattress retailer, Mattress Firm, launched the groundbreaking Junk Sleep campaign spurring a national dialogue around the importance of good sleep for one's health, happiness, and productivity.

Today, the brand has revealed the next chapter in the brand’s sleep revolution – a new national summer campaign, ideated by creative agency Fallon, that delves deeper into the transformative power of quality sleep and the profound impact of a correctly matched mattress.

This professional campaign titled 'The Right Mattress Matters' was published in Canada and United States in June, 2023. It was created for the brand: Mattress Firm, by ad agencies: Fallon and Publicis Toronto. This Film medium campaign is related to the Household Products industry and contains 6 media assets. It was submitted 4 months ago.



Leslie Shaffer, Co-Chief Creative Officer

Nikki Baker, Co-Chief Creative Officer

Jacqui Bontke, Art Director

Caroline Stamy, Copywriter

Erin Simle, Head of Production

Patrick Gantert, Senior Producer

Brendan Lawrence, Director of Business Affairs

Savanah Brihn, Group Strategy Director

Matt Garcia, Executive Sponsor

Josh Ahlberg, Group Account Director

Karli Kolbert, Account Director

Publicis Toronto:

Helder Defreitas, Co-Creative Director

Allon Tatarka, Co-Creative Director

Greg Roumanis, Associate Creative Director

Emily Nixon, Associate Creative Director

Pam Portsmouth, VP, Broadcast Production

Christine Stephens, Senior Producer

Alister Adams, GM, Chief Digital Officer

Scott Harrison, Digital Strategist

Ashley Weber, VP, Brand Director

Jenny Chen, Account Supervisor

Mattress Firm:

John Eck, Chief Executive Officer

Mickey Mericle, Chief Marketing and Experience Officer

Sam Bennett, SVP, Marketing

Sofya Vannelli, Senior Director, Brand Marketing

Christine Reiter, Director, Marketing

Live Action Company: Epoch

Matias and Mathias, Director

Ritu Paramesh, Line Producer

Director of Photography, Benjamin Loeb

Editor / Co
Edit house: Whitehouse

Editors: Brian Gannon/Heidi Black

Asst editor: Joe Carugati

VFX or Animation Company

VFX co: Volt Studios

Flame artists: Steve Medin/Pete Olson

Flame assist: Sarah Thomas

Colorist / Co

Color Co: Harbor

Colorist: Oisin O’driscoll

Audio Mixer / Co

Mix Co: SisterBoss

Engineer: Micah Johnson

Universidad Con...


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