ADVERTISING

Ericsson

Multiservice Proxy

Agency: House of Radon

Description

The brief: show how a ‘multi-purpose, multi-technology network node enables operators to meet their three priorities in relation to data traffic explosion: differentiation, control and monetization’.
The solution: shoot 30 locations in three days, design 36 different interfaces, add a touch of sound, and a beautiful film is created.

This professional campaign titled 'Multiservice Proxy' was published in Sweden in October, 2011. It was created for the brand: Ericsson, by ad agency: House of Radon. This Film medium campaign is related to the Electronics, Technology industry and contains 1 media asset. It was submitted over 10 years ago.

Credits

Advertising Agency: House of Radon, Stockholm, Sweden
Creative Directors: David Dworsky, Victor Köhler
Art Director: Albin Holmqvist
Copywriter: David Dworsky
Illustrator: Albin Holmqvist
Photographer: John Strand
Animation: Johan Alenius, Leo Bulow

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