ADVERTISING

Ericsson

Big Cheer

Agency: Lowe

Description

We've teamed up with Teenage Engineering to create Big Cheer, a live online/offline installation that allows people from all over the world to cheer on their football heroes and teams via twitter, SMS and online. All tweets including the #bigcheer hashtag, text messages to our number and website cheers from http://www.bigcheer.com are printed live on pieces of confetti in a large glass box situated in the Ericsson HQ. The installation and live printing is streamed back to the site to allow participants to see their personal cheer being printed live. They can follow the installation via the overall installation cam or via one of four printer cams that records everything taking place. A fan in the bottom of the glass box keeps the confetti spinning and each goal scored in the worldcup is of course celebrated with a confetti fanfare. On the site you also have the opportunity to replay the last goal fanfare and browse through videos of all cheers being printed. The installation will be live during the whole tournament.

This professional campaign titled 'Big Cheer' was published in Sweden in June, 2010. It was created for the brand: Ericsson, by ad agency: Lowe. This Ambient medium campaign is related to the Electronics, Technology industry and contains 1 media asset. It was submitted over 12 years ago.

Credits

Advertising Agency: Lowe Brindfors, Stockholm, Sweden
Art Directors: Kristian Luoma, Lina Brunzell
Copywriter: Joakim Wållgren
Creative Director: Magnus Wretblad
Digital Director: Mårten Forslund
Account Director: Annette Gårdö
Account Manager: Sofie Holmström
Planner: Annika Rehn
Event Producer: Lennart Söderberg
Web designer: Peter Borell, Kristian Luoma
Final Art: Jeanette Andersson
PR agency: Golin Harris, Cecilia Levin
Production companies: Teenage Engineering, Zooma, Advers
Digital Producer: Lisa Stavenow

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