According to the UN report, the world is facing the worst humanitarian crisis of the century. The number of refugees fleeing their countries due to internal conflicts, wars, political persecution and terrorism reaches 65.3 million people. When they find safety in another country, many of them are victims of prejudice or live in subhuman conditions.
It was to combat this sad reality that thousands of Carta Capital magazine subscribers received their copies in a surprising way. In an unprecedented partnership, they are receiving their copies at home with the labels with their data covering the mouths of the world's greatest dictators, along with a strong message: "Your signature can silence oppression."
The idea, created by agency Propeg, came to publicize the partnership between Carta Capital magazine and the NGO Migraflix, which allocates part of the resources of the magazine's subscriptions to projects that integrate refugees socially and economically through entrepreneurship and the diffusion of their cultures. A campaign that silenced dictators and gave voice to the refugees.
This professional campaign titled 'Mugabe, Assad, Kim' was published in Brazil in April, 2017. It was created for the brand: Carta Capital, by ad agency: Propeg. This Print medium campaign is related to the Media industry and contains 3 media assets. It was submitted over 5 years ago.
Advertising Agency: Propeg, Brazil
Chief Executive Officer: Vitor Barros
Chief Creative Officer / Copywriter: Emerson Braga
Creative Directors: Fabiano Ribeiro, André Amoedo, Bertone Balduino
Head of Art: Luiz Celestino
Copywriters: Fabiano Ribeiro, Hayre Borges
Art Director: Genival Junior
Account: Michele Estevez, Larissa Bittencourt
Graphic Producers: Ariana Guerra, André Coni
Planner: Melina Romariz
Approval: Jonathan Berezovsky