Headway app


Agency: Shots


In Headway: Book Summary App animation, we tried to imagine what procrastination would look like if it was a character. It catches you right off when you open social media and at that very moment it haunts you. Procrastination tells you that now it is going to help – because if you procrastinate with Headway, you get the essence of best self-developing books.

This professional campaign titled 'mr.Procrastinator' was published in Ukraine in January, 2023. It was created for the brand: Headway app, by ad agency: Shots. This Digital and Film media campaign is related to the Education industry and contains 4 media assets. It was submitted 4 months ago by Account Manager: Anna of Shots Creative Agency.


Client: Headway, Ukraine
Ad Agency: Shots, Kyiv, Ukraine
Animation studio: And action, Lviv, Ukraine
Creative Director: Peter Storozhenko, Sergii Shevtsov
Art Director: Fedir Boiko
Copywriter: Oleksii Boychuk


Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.