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Headway app

mr.Procrastinator

Agency: Shots

Description

In Headway: Book Summary App animation, we tried to imagine what procrastination would look like if it was a character. It catches you right off when you open social media and at that very moment it haunts you. Procrastination tells you that now it is going to help – because if you procrastinate with Headway, you get the essence of best self-developing books.

This professional campaign titled 'mr.Procrastinator' was published in Ukraine in January, 2023. It was created for the brand: Headway app, by ad agency: Shots. This Digital and Film media campaign is related to the Education industry and contains 4 media assets. It was submitted 4 months ago by Account Manager: Anna of Shots Creative Agency.

Credits

Client: Headway, Ukraine
Ad Agency: Shots, Kyiv, Ukraine
Animation studio: And action, Lviv, Ukraine
Creative Director: Peter Storozhenko, Sergii Shevtsov
Art Director: Fedir Boiko
Copywriter: Oleksii Boychuk

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