ADVERTISING

Lego

Lego | Addam's Family

Agency: Mondlicht Studios

Description

After watching the "Wednesday" series, we were inspired to embark on a personal project centered around "The Addams Family." Our objective was to merge the elements from the movie universe with the Lego world and to recreate some of the most renowned scenes, albeit with a modest reinterpretation.
First, we developed a storyboard to map out our creative journey. Then we arrived at the conclusion that Unreal Engine would be the most suitable tool for animating and giving life to the merger of Lego and "The Addams Family." In the pursuit of our goal, we engaged in a process of designing and modeling each of the iconic characters from "The Addams Family." Our intention was to accurately represent every character in the Lego format within our imaginative project.

This professional campaign titled 'Lego | Addam's Family' was published on September 21, 2023. It was created for the brand: Lego, by ad agency: Mondlicht Studios. This Digital and Film media campaign is related to the Agency Self-Promo, Movies, and Toys industries and contains 3 media assets. It was submitted 4 months ago by Marketing Director: Zhanna Travkina of Mondlicht Studios.

Credits

Agency: Mondlicht Studios
Production: Mondlicht Studios

ADVERTISING

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