Lucid Motors

Lucid Sapphire

Agencies: Mondlicht Studios Lucid Motors


This project is the result of a long-standing and productive collaboration between Lucid Motors and Mondlicht Studios, where our team played an active role in creating the content for the vehicle's launch.
Lucid Sapphire's three-motor powertrain is technically innovative, featuring a new twin motor rear-drive unit and a single motor front-drive unit. These electric motors incorporate Lucid's microjet stator cooling and wave winding, along with new heat exchanger technology and heightened coolant flow rate to achieve maximum performance.
At Mondlicht Studios, we pride ourselves on producing visually stunning content that highlights a product's unique features and capabilities. To capture Lucid Sapphire's striking character, we relied on dynamic images that showcase its impressive performance, luxury, comfort and confidence on the road.
With over 1,200 HP, Lucid Sapphire is not only the most powerful electric sedan in the world, but also the most powerful sedan in the world. The result is an amazing machine and we are proud to have been a part of creating the content that showcases this revolutionary vehicle.

This professional campaign titled 'Lucid Sapphire' was published on September 06, 2023. It was created for the brand: Lucid Motors, by ad agencies: Lucid Motors and Mondlicht Studios. This Digital medium campaign is related to the Automotive industry and contains 9 media assets. It was submitted 5 months ago by Marketing Director: Zhanna Travkina of Mondlicht Studios.


Client: Lucid Motors
Agency: Lucid Motors, Mondlicht Studios
Production: Mondlicht Studios

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