Headway app

Procrastination works for you

Agencies: Shots And Action


Headway is a book summary app that offers 15-minute text and audio summaries of popular non-fiction books. The app, which originates from Ukraine, has launched a brand awareness campaign in Canada.
Procrastination is something that we all struggle with, but what if we could make it work for us instead of against us? That's the idea behind the campaign, featuring a fun and relatable character - the tempting lazy-bone.
The campaign aims to raise recognition of Headway as a tool for personal growth through book summaries, and the relatable and entertaining character is sure to grab people's attention.

This professional campaign titled 'Procrastination works for you' was published in Canada in January, 2023. It was created for the brand: Headway app, by ad agencies: And Action and Shots. This Content and Digital media campaign is related to the Education, Electronics, Technology, and Other industries and contains 5 media assets. It was submitted over 1 year ago.


Headway app:
Brand Manager — Alice Revnova
Brand Specialist — Hanna Panasiuk
Head of Marketing — Vladyslav Strykun
User Acquisition Lead — Daryna Protsyshyn
User Acquisition Manager — Nikita Lankin

SHOTS Agency:
Creative Director — Sergii Shevtsov
Head of Art — Peter Storozhenko
Art Director — Fedir Boiko
Copywriter — Oleksii Boychuk
Account Director — Maryna Martynova
Account Manager — Anna Vergai

And action studio:
Art direction - Vitalii Nebelskyi
Illustrations & Style - Olha Barabakh
Cell animation - Olha Barabakh, Teymuraz Bzikadze
2D animation - Volodymyr Boyko, Vitalii Nebelskyi
Key Visuals - Oleksandra Bolotova
Sound design - Anatoliy Bogomazov


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