Using the feature of cross-page, we make creative effect of movable type printing and put it on the left page. It looks like cover the seal to the right page after closing the magazine. This creative concept symbolizes that the thinking of GROUP TRON’s lecturers are as flexible as movable type printing. Besides, it is interesting that the profile pictures of the lecturers are also made from type bar, in order to increase interests of the picture. Simple cross-page advertising creative, to Taiwan's early typography as the representative, to highlight the ambition of being the largest communication Group in Taiwan.
This professional campaign titled 'Movable-type Printing' was published in Taiwan in May, 2017. It was created for the brand: Tron Group, by ad agency: Heartbeat Creative Lab. This Print medium campaign is related to the Professional Services industry and contains 1 media asset. It was submitted about 4 years ago.
Advertising Agency: Heartbeat Creative Lab, Taipei, Taiwan
Creative Director / Copywriter: Akira Chen
Art Director: Claire Chang
Photographers: Zhen-Hui, Tsai
Retoucher: Maurice Chen