Description
In Mexico, motherhood in prison remains in the shadows — it’s ignored by public policy, absent from social conversations, and overlooked in prison infrastructure. The lack of proper spaces and support breaks essential bonds and limits the chance for healthy parenting.
This campaign uses Mother’s Day as an opportunity to spark public engagement and help create safe, supportive spaces for the children living behind bars with their moms.
This professional campaign titled 'Motherhood in prison is real' was published in Mexico in May, 2025. It was created for the brand: Reinserta, by ad agency: Birth Group. This Design and Print media campaign is related to the Public Interest industry and contains 3 media assets. It was submitted about 2 months ago by VP Creativo: Ángel Sánchez of Birth Group.
Credits
Advertising Agency: Birth Group, México
VP Creative: Ángel Sánchez
Head of Art: Eunice Suárez
Head of Creative: Héctor Chávez
Creative Directors: Viridiana Pérez, Lisseth González
Art Sr.: Fernanda Trejo, Leonardo Sánchez
Creative Team: Vera Cabrera, Erika Pavón, Valeria Carrillo, Josh López
