Description
ZIGI turned a cultural belief into a new growth model for informal businesses.
We modified traditional “money-attracting” candles, turning them into Miracle Candles, to attract real customers to local businesses via ZIGI, bringing them into our digital financial ecosystem.
This professional campaign titled 'The miracle candle' was published in Guatemala in November, 2024. It was created for the brand: ZIGI, by ad agency: GRAVITI BBDO. This Integrated medium campaign is related to the Finance industry and contains 2 media assets. It was submitted 24 days ago by Creative Director: Joaquín Martínez of GRAVITI BBDO Guatemala.
Credits
GRAVITI BBDO:
Managin Director: Javier Jiménez
CCO: Jose Figueroa
Planning General Director: Juan Manuel Ordóñez
Head of Art: Maido Roca
Creative Director: Joaquín Martínez
Copywriter: Jhonnattan Rivera
Planner: Wency Meza
Art Director: Juanita Huit
Graphic Design: Shelby Melgar
Graphic Design: William Chinchilla
Graphic production coordination: Luis Ruano
Film coordination: Andrea Navas
Motion & Case film: Julián García
Filmmaker: Oscar Méndez
Filmmaker: Christian Rodas
Filmmaker: Edgar Orozco
ZIGI:
Michel Caputi - Team Lead Manager
Valeria Maldonado - Head Of Growth
Alejandro Melgar - Paid Media Specialist
