Bad Santa Alley
Bad Santa Corner
Bad Santa Stairs
Description
This holiday season, the NGO Reinserta, in collaboration with Grey Mexico, presents a graphic campaign to raise awareness that more than 40,000 children and adolescents are recruited each year by criminal groups, according to the Network for Children's Rights in Mexico.
Each year, over 140,000 children and adolescents are at risk of being recruited by organized crime, where thousands are trained to commit acts of extreme violence.
"Bad Santa" aims to raise awareness about the serious situation affecting minors in the country, especially during a time of year like the holiday season, when family values and togetherness should prevail, but violence shows no mercy.
This professional campaign titled 'Bad Santa' was published in Mexico in December, 2024. It was created for the brand: Reinserta, by ad agency: Grey México. This Print medium campaign is related to the Public Interest industry and contains 3 media assets. It was submitted 7 months ago.
Credits
Client: Reinserta
Product: Institutional
Title: Bad Santas
Agency: Grey Mexico
Grey Global Chief Creative Officer: Gabriel Schmitt
Grey Global Creative Partner: Diego Medvedocky
Grey Global Craft Partner: Costanza Rossi
Grey Global Producer: Emiliano Alvarenga
Grey Global PR: Florencia Kessler
CEO: Coral Arnedo
CCO: Alexis Ospina (CCO), Mauricio Guerrero (ECD)
Creative Direction: Ricardo Reyes, Mario Berber
Production: Leah Pages
Client President: Saskia Niño de Rivera
Executive Client Director: Ana Echeverri
Communication Director: Carmen María Suarez
Production Company: Pietro Primavera
Photographer: Pietro Primavera
Producer: Pietro Primavera
