Long live the brand
Agencies: Tarek Hakeem • ghost unit
Description
In today's marketing world, authenticity isn't honored it's harvested.
Brands don't seek real stories to understand them, but to wear them like costumes.
So l mirrored the industry: captured truly authentic settings, and revealed the Godzilla-sized lie lurking beneath every "relatable" campaign.
This professional campaign titled 'Long live the brand' was published in Egypt in May, 2025. It was created by ad agencies: ghost unit and Tarek Hakeem. This Design, Digital, and Experiential media campaign is related to the Agency Self-Promo industry and contains 5 media assets. It was submitted about 2 months ago by creative: tarek hakeem of freelance.
Credits
Creative director: tarek hakeem
Photography and design : tarek hakeem
Advertising agency: ghost unit
