In Brazil, women earn, on average, only 70% of what men make. So, we invited 3 of the biggest singers in Brazil to question the pay gap. During the campaign, their songs played only 70% of their reproduction time. This experience happened in different audiovisual entertainment platforms: Spotify, Youtube, Pay TV, Radio Stations and Social Media.
This professional campaign titled 'More Than 70' was published in Brazil in March, 2017. It was created for the brand: AzMina, by ad agency: JWT. This Digital medium campaign is related to the Media industry and contains 1 media asset. It was submitted over 5 years ago.
Advertising Agency: JWT, São Paulo, Brazil
Chief Creative Officers: Ricardo John, Rodrigo Grau
Creative Directors: Renata Leão, Rodrigo Da Matta
Art Director: Gabriella Marcatto
Copywriter: Breno Ferreira