“Achha Kiya, Insurance Liya” - a campaign shifting mindsets and sharing positive stories about insurance.
Description
"Achha Kiya, Insurance Liya” is an industry-wide initiative by the General Insurance Council. It aims to make insurance relatable and trustworthy for every Indian to build a financially secure India.
The campaign is designed to share positive stories of people who have benefited from insurance, thereby shifting the mindset of the audience. Narrated by pets—including dogs, cats, and even a goldfish—these animals bring a light, comforting presence to the campaign, making insurance feel less intimidating and more heartwarming.
Meet Barfi, one such pet, who tells you the story of Mary Aunty endearingly.
This professional campaign titled '“Achha Kiya, Insurance Liya”' was published in India in May, 2025. It was created for the brand: General Insurance Council, by ad agency: MullenLowe Lintas Group. This 360°, Film, and OOH Outdoor media campaign is related to the Insurance industry and contains 1 media asset. It was submitted 16 days ago.
Credits
Creative Agency: MullenLowe Lintas, India
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Creative Team: Prateek Bhardwaj, Sarvesh Raikar, Ninad Gawhankar, Prashant Pawar, Bhoopendra Pandey, Ashish Kadam, Prashant Patil, Mustafa Mohammed,
Vivek Warang
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Account Management: Anaheeta Goenka, Adhideb Ghosh, Krystal Gopi,
Avik Choudhary, Thej Kiran, Steffi Rodrigues
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Planning Team: Anurag Prasad, Neerja Prithyani
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Director: Shirish Daiya
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Producer: Mekala Krishnaswamy & Akshay Uchil
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Production House: Jamic Films
