UN Women

Violence Images

Agency: Mayday AD


We developed an ad campaign that highlights the stereotype of a perfect family using the typical family stock photo, but with revealing marks.

This professional campaign titled 'Violence Images' was published in Ecuador in October, 2021. It was created for the brand: UN Women, by ad agency: Mayday AD. This Integrated medium campaign is related to the Other and Public Interest, NGO industries and contains 1 media asset. It was submitted about 2 years ago.


Advertising Agency: Mayday AD, Quito, Ecuador
Strategic Director: Paul Pazmiño
Creative Director: Pablo Aguirre
Art Director: Cristian Mora
Art Director: Christian Jarrín
Photography: Jerónimo Albornoz
Video Producer: Gonzalo Caamacho


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