Description
In this Mother’s Day campaign, FIAT brought to life one of the most treasured gifts mothers receive from their children: their drawings.
Through “Disegnata Con Amore”, the campaign turned children’s illustrations into heartfelt portraits that reflect how they truly see their moms extraordinary, unique, and full of love. Inspired by FIAT’s design language and the honesty of children’s creativity, the pieces celebrate the many ways mothers become incredible figures in our lives.
A warm and emotional tribute that honors motherhood through imagination, design, and the unconditional bond between mothers and their children.
This professional campaign titled 'Disegnata con Amore' was published in Ecuador in May, 2026. It was created for the brand: FIAT, by ad agency: Norlop VML Ecuador. This Print medium campaign is related to the Automotive and Personal Transportation industry and contains 3 media assets. It was submitted about 22 hours ago by Andres Sanchez of Norlop VML.
Credits
Advertising Agency: Norlop VML, Quito, Ecuador
CEO Norlop VML: Cecilia Solá
General Manager: Rafael Ordóñez
General Account Director: Valeria Izquierdo
Chief Creative Officer: Danilo Molina
Creative Director: Andrés Sánchez
Lead Copywriter: Doménica Larrea
Art Director: Lesslie Alcivar
Account Executive: Gabriela Maldonado
CEO, Corporación Maresa: Santiago Castro
Stellantis Ecuador Marketing: Juan Francisco Vaca
Stellantis Ecuador Marketing Manager: Bryan Puga
Stellantis Ecuador Strategy Marketing: Diego Carvajal
