Mission Talita - Saving The Prostitutes of Los Santos

Agency: Åkestam Holst NoA


In the city of Los Santos, prostitutes are exploited, beaten, robbed and even killed on a daily basis with no rescue in sight. Until now.

Mission Talita is an alternative gaming experience for GTA V based on true stories from victims of prostitution and trafficking. By changing the narrative, we give the women a new storyline while giving players insight into what Talita does and inspire them to do the same – help women out of prostitution.

This professional campaign titled 'Mission Talita - Saving The Prostitutes of Los Santos' was published in Sweden in March, 2024. It was created for the brand: Talita, by ad agency: Åkestam Holst NoA. This Digital, Film, and Integrated media campaign is related to the Gaming, Other, and Public Interest industries and contains 1 media asset. It was submitted about 2 months ago.


Advertising Agency: Åkestam Holst NoA, Stockholm, Sweden
Art Director: Caroline Andersson
Copywriter: Stephanie Moradi
Creative Director: Joakim Khoury
Client Director: Natalie Pehar N’doye
CEO: Jenny Kaiser
Head of Design: Hugo Wallmo
Planner: Stina Hansson
Planner: Harald Larsson
Researcher: John Janér
Account Manager: Linda Bryttmar
Account Manager: Anna Nollendorfs
Production Designer: Mattias Nordenham
Film Producer: Petur Mogensen
Producer: Sanna Wikman
Film Production: Nisse Axman
3D: Christoffer Näll
PR: Gabriel Francke Rodau

North Kingdom NoA, Stockholm, Sweden
Front End Developer: Nicolas White

Additional credits:
NoA Connect, Stockholm, Sweden
Lamin Sonko, PR Specialist
Jonathan Fröberg, Universal Music Publishing
Andreas Andersson, Ponytail
Navid & Mårten, Radio Producers
FelixTheBlackCat with support from Vxruz_Danz, Mod Developers
Esportal Inferno Online Stockholm

Liquid Death


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