Healthy & Free

Miss Skinny

Agency: Shout


In Sweden, 100,000 people suffer from anorexia and eating disorders. The media world is becoming increasingly obsessed with looks, and this development is everyone's responsibility. To put focus on the issue, we launched Miss Skinny – an controversial online fashion store with size zero only.

This professional campaign titled 'Miss Skinny' was published in Sweden in October, 2013. It was created for the brand: Healthy & Free, by ad agency: Shout. This Digital medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted almost 10 years ago.


Advertising Agency: Shout, Gothenburg, Sweden
Copywriter: Pontus Caresten
Art Directors: Calle Österberg, Stefan Parkbring
Production Manager: Therese Berglund
Final Art: Johanna Levin
Retoucher: Malin Svensson
Digital production: 2Creative
Film production: Is this it
Music: Synkop


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