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Krungsri First Choice First Choice

Mafia of Digital World’

First Choice and Leo Burnett Thailand have teamed up to launch ‘Mafia of Digital World’ – a futuristic tale that promotes the 'XU by First Choice’ credit card to a generation of digital natives.

Description

First Choice and Leo Burnett Thailand have teamed up to launch ‘Mafia of Digital World’ – a futuristic tale that promotes the 'XU by First Choice’ credit card to a generation of digital natives.

This professional campaign titled 'Mafia of Digital World’' was published in Thailand in May, 2022. It was created for the brands: First Choice and Krungsri First Choice, . This Digital and Film media campaign is related to the Finance industry and contains 4 media assets. It was submitted over 2 years ago by Creative PR: Barbara Messer of Publicis Groupe.

Credits

Creative Agency: The Leo Burnett Group Thailand
Chief Creative Officer: Sompat Trisadikun
Executive Creative Director: Ariyawat Juntaratip
Group Creative Director: Sarut Yungcharoen
Art Director: Sompat Trisadikun, Ariyawat Juntaratip, Sarut Yungcharoen, Sarita Virunechavee
Copywriter: Kittinat Prasomsap
Client Service: Rathawan Sukanake, Pattra Ketsamathi, Naphat Chiangrat
Agency Producer: Rungrudee Chinpratan
Strategic Planner: Surapen Yosravikul Saito, Praewpakorn Chumsainaayudhaya
Production Company: B1 FILMS
Film Director: Bhakpong Skonvitayanon
Assistant Film Director: Wityawat Lama
Production Producer: Pornchanok Junjumroensub
D.O.P: Abhisit Prasongsup
Editor: Srawut Kaweethammwong
Sound Studio: Mellow Tunes

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