Krungsri First Choice

Camera, Tent

Agency: Leo Burnett


Every year, there are increase in numbers of Thai people struggling with credit card debt. Especially with the group of Gen-Y populations who tempted to have overspending habits. And without thinking about their future’s financial, consequences to negatively impact on their credit scores. Krungsri First Choice Credit Card as a bank that stand for best financial friend. We aim to help Gen-Y not to sink into overwhelming debt with our newly created application’s feature to help warning our friends to be cautious with their spending. Then we created the films sending our messages to Gen-Y people that they will always have a friend on their side and supporting them to have healthy financial credit. Krungsri First Choice. Where good credited people begin.

This professional campaign titled 'Camera, Tent' was published in Thailand in March, 2020. It was created for the brand: Krungsri First Choice, by ad agency: Leo Burnett. This Film medium campaign is related to the Finance industry and contains 2 media assets. It was submitted about 4 years ago by Secretary: Kanokthip Chantana of The Leo Burnett Group Thailand.


Advertising Agency: The Leo Burnett Group Thailand, Bangkok, Thailand
Production Company: Factory01
Editing Company: Matad Co
Music Company: Mellow Tunes
Sound Production Company: Pumpumpumpum
Post Production Company: One Cool
Media Agency: Initiative
Client: Ayudhya Capital Services Company Limited
Chief Creative Officer: Sompat Trisadikun
Executive Creative Director: Ariyawat Juntaratip
Creative Director: Sarut Yungcharoen
Art Director: Sompat Trisadikun
Art Director: Ariyawat Juntaratip
Art Director: Sarut Yungcharoen
Art Director: Pradipa Charnpinyo
Copywriter: Kittinat Prasomsap
Account Management Director: Rathawan Sukanake
Account Director: Pattra Ketsamathi
Account Executive: Naphat Chiangrat
Agency Producer: Rungrudee Chinpratan
Agency Editor: Thasana Khaothong
Agency Editor: Kemachad Gunpai
Associate Strategic Planning Director: Nareerat Rattanachaisuwan
Strategic Planner: Praewpakorn Chumsainaayudhaya
Strategic Planner: Arnon Kanchanapun
Film Director: Wuthisak Anarnkaporn
Production Producer: Rungtawan Nanthasaen
Photographer: Cai LianJie
Editor: Sippanart Olarnsaritkul
Retoucher: Watcharapong Pongsuwan

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