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Rakbank

Memotraits

Description

RAKBANK (UAE’s leading bank) invited unsuspecting FC Barcelona fans to participate in this unique social experiment, all documented in a video content piece. The participants were connected to an EEG headset that monitored human brainwaves and turned it into data. As they shared their memories, the headset captured 3 types of emotions - Concentration, Excitement, and Relaxation. An algorithm specially designed for this experiment assigned values, a stroke of pattern and shade of colour to the data point. As more emotional data fed in the program, more patterns evolved in FC Barcelona brand colours and transformed raw data into art.

This professional campaign titled 'Memotraits' was published in United Arab Emirates in January, 2020. It was created for the brand: Rakbank, . This Experiential medium campaign is related to the Finance industry and contains 1 media asset. It was submitted over 2 years ago by Digital Marketing Manager: Kevin Pinto of RAKBANK.

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