Dual purpose for a higher purpose

Agency: Saatchi & Saatchi


Amount of packaging waste that’s left behind by consumption is a serious threat to our environment. This packaging bag for our 100% recycled toilet paper is a small step toward keeping things from going down the drain fast! Besides serving as a packaging, it is also a 100% recyclable waste bag. Its dual use has a higher purpose because in Violeta we believe that packaging does not have to be wasted. Instead, it can be used for waste disposal. So say goodbye to overproduction and minimize the excessive and harmful use of plastic. We hope our project will inspire other brands to start rethinking how their own packaging can be designed in a more sustainable way and consumers to start thinking of possibilities to use all sorts of packaging as waste disposal bags, if possible. Start treating environment in the way that is deserves and welcome sustainable change by making small steps in responsible direction.

This professional campaign titled 'Dual purpose for a higher purpose' was published in Croatia in January, 2020. It was created for the brand: Violeta, by ad agency: Saatchi & Saatchi. This Design medium campaign is related to the House, Garden industry and contains 5 media assets. It was submitted almost 4 years ago by Creative Director: Ivan Tanić of Saatchi&Saatchi Croatia.


Advertising Agency: Saatchi&Saatchi Croatia, Zagreb, Croatia


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