Description
Underdog Canadian quick service restaurant chain, Harvey’s lives in category dominated by giants. Brands like McDonalds, Tim Horton’s and Wendy’s who, all have significantly more locations across the country along with the added marketing resources dedicated to supporting them. Adding to Harvey’s challenges was how it had been spending what little precious marketing dollars it had on short-term, price-value based tactics, like flyers, at the expense of long-term brand growth.
Customization has long been a point of difference for Harvey’s and being able to top your burger just the way you want it is what makes the Harvey’s experience so great. Unfortunately, due to being drowned out by the competition and a focus on deals over differentiation, this fact was starting to be lost on younger QSR customers. Our goal for this campaign was to re-enforce that for them.
This professional campaign titled 'Burger Boss' was published in Canada in January, 2022. It was created for the brand: Harvey's, by ad agency: Giants & Gentlemen. This Film medium campaign is related to the Food industry and contains 1 media asset. It was submitted about 2 years ago by Office Manager: Tina Chimbos of Giants & Gentlemen.
Credits
Advertising Agency: Giants & Gentlemen, Toronto, Canada
Media: Genuine Media
Production House: Partners Film
Post Production: Saints Editorial
VFX & Colour: Darling
Music Studio: The Inlaws Audio House
Chief Creative Officer: Alanna Nathanson
Chief Creative Officer: Natalie Armata
Associate Creative Director/Copywriter: Brandon Tralman-Baker
Associate Creative Director/Art Director: Deborah Prenger
VP Strategy: Doug Potwin
Business Lead: Krista Blaylock
Account Supervisor: Michelle Li
Account Coordinator: Clodagh Power
Producer: Ann Caverly
Executive Producer: Rob Tunnicliff
Executive Producer: Gigi Realini
Director: Ben/Dave
Producer: Jeff Schwartz
Executive Producer: Mackenzie Goodwin
Editor: Stephen Sora
Ass't Editor: Matthew White
Executive Producer: Tom Hutch
Music Director: Spencer Hall
