It is once again through its iconic products that McDonald’s France is showcased in this new campaign by TBWA\Paris. Today, it is by promoting one of its flagship services, home delivery, that the brand depicts 3 of its famous products (Big Mac, French fries & Sundae), completely integrated into entrance doors of different types of buildings. This is to show that McDonald’s is delivering you… at your door !
The 3 visuals, photographed by Aurélien Chauvaud, intentionnally show a diversity of environments at different times of the day, to show how flexible and to what extent the delivery service is in urban and peri-urban area. It is also shows that the service can operate by day but also by night.
For the Big Mac is represented a garage door of a suburban house in the middle of the day. For the French Fry, it is a double door of an urban apartment building by night. And for the Sundae, we see a traditional door of a Haussmann-style building, shot at dusk. The doors were made in 3D and play with different textures for a striking effect.
The campaign can be seen outdoor, in press, on social networks and digital animations. It has been visible in France since the end of December.
This professional campaign titled 'McDonald’s delivers to your door!' was published in France in February, 2023. It was created for the brand: McDonald's, by ad agency: TBWA\Paris. This OOH Outdoor medium campaign is related to the Food industry and contains 3 media assets. It was submitted about 1 year ago.
Client : McDonald’s France
Agency : TBWA\Paris
Client Managers : Xavier ROYAUX, Anne LAINÉ, Stéphanie POUPINNEAU, Lisa CAMPART
Agency Managers : Jonathan SEROG, Julie MONTAGNÉ, Matthieu CHARLES, Louis MAINBOURG
Executive Creative Directors : Benjamin MARCHAL & Faustin CLAVERIE
Art Directors : Cyrielle DECLAREY & Pauline SENECHAULT
Art Purchase : Fériel SIMON
Photographer : Aurélien CHAUVAUD @FMA Le Bureau
3D : 95 Magenta
Producer : Benoît Freydus @75
Retouching : The ABC