On February 15th, International Day Against Childhood Cancer, the Pérez Scremini Foundation invited 176 FIFA 22 players, from professional esports teams, who were competing on the Copa Élite, to shave their avatars head, go out on the field and play a Match against Cancer. The games were streamed on Twitch. The message reached several macro influencers and public figures from the sport and esport world, who shared the content and drew attention to specialized and mass media from the entire region. All of this, without any kind of paid media.
This professional campaign titled 'Match Against Cancer' was published in Uruguay in February, 2022. It was created for the brand: Pérez Scremini Foundation, by ad agency: From. This Digital medium campaign is related to the Gaming, Health, Public Interest, NGO, and Sports industries and contains 1 media asset. It was submitted 7 months ago by Creative Copywriter: Rafael Castromán of From.
Advertising Agency: From, Uruguay
Cco: Marcelo Waintraub
Director: Bruno Petcho
Art Director: Martín Belasques
Creative Copywriter: Rafael Castromán
Creative Copywriter: Ignacio Arbelo
Account Director: Joaquín Marqués
Project Leader: Agustina Rañales
Graphic Designer: Pablo Ferreira
Producer: Juan Pablo Granito
Video Editor: Simón Gauna