Masterpiece Driving

Agency: Havas


Citroën has recently presented its new Citroen C5 Aircross in Ukraine. We took a test drive and were amazed how smooth Citroen C5 Aircross tackles mixed terrains due to its advanced suspension with progressive hydraulic cushions.
One feels like an artist behind the wheel. This was the inspiration for this artwork based on actual Citroen C5 Aircross tire prints.

This professional campaign titled 'Masterpiece Driving' was published in Ukraine in February, 2019. It was created for the brand: Citroën, by ad agency: Havas. This Print medium campaign is related to the Automotive industry and contains 1 media asset. It was submitted over 5 years ago.


Advertising Agency: Havas Worldwide Kiev, Ukraine
Managing Director: Kseniya Morozova
Creative Director: Yuri Babynetz
Art Direction: Dmitry Vliazlo
Head of Design: Michael Golovachko
Photography / Compositing: Andrei Danik


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