"When you win, it shows" is the tagline of latest campaign of Codere, the biggest spanish sports betting house, by El Ruso de Rocky, creative agency based in Spain whose been working with the brand since 2017.
Using sense of humor, already characteristic of the brand, the aim was to represent that sensational moment you have when you notice that you've won a bet. And nothing shows this brief moment like... Well, you've watched the spot. Nothing shows it like that.
Shot in Bulgaria, directed by Manson and produced by Canada, it relies on the incredible VFX developed by El Ranchito, postproduction house known by their work for Game of Thrones.
This professional campaign titled 'When You Win, It Shows' was published in Spain in February, 2019. It was created for the brand: Codere, by ad agency: El Ruso de Rocky. This Film medium campaign is related to the Gambling industry and contains 1 media asset. It was submitted about 3 years ago.
Advertising Agency: El Ruso de Rocky, Madrid, Spain
Creative Directors: Lucas Paulino, Angel Torres
Art Directors: Pablo Madrid, Clara Casado
Copywriters: Pablo Salinas, Álvaro Palma, Cano Ballesteros
Producer: Diego Basualdo
Production Company: CANADA
Post Production: El Ranchito