Description
Lovers of Maskandi (traditional Zulu music) can never get enough of it, but unfortunately, it isn't played everywhere. The genre has been confined to taxi ranks, campuses, shisanyamas, and taverns. Even though it's found a resurgence and been embraced by Millennials and Gen Z's.
This is where our opportunity as Spotify emerged - to enable Maskandi listeners to access their favourite genre of music anywhere and everywhere. Because with Spotify, their Maskandi can always be uninterrupted. So, whether you’re going through a break up, giving birth or getting married. Maskandi music can always match your mood.
This professional campaign titled 'Maskandi' was published on June 26, 2025. It was created for the brands: Spotify and Spotify Africa, by ad agency: Machine_. This Audio medium campaign is related to the Media, Music, and Recreation, Leisure industries and contains 3 media assets. It was submitted 4 months ago by Group Executive Creative Director: Jabulani Sigege of Machine_.
Credits
Agency: Machine_, South Africa
CCO (Publicis Groupe Africa): Pete Little
Group ECD: Jabulani Sigege
Creative Group Head: Mantwa Toka
Copywriter: Nkululeko Vilakazi
Group Account Director: Sindy Mazibuko
Account Manager: Buhle Gamede
Managing Director: Robyn Campbell
Agency Producer: Wakhile Sithole
Sound Studio: Aquanote Productions
Sound Engineer: Aluve Mjali
Voice Production: Kwandza Production
Language Supervisor: Neo Sibeko
VOs: Hlengiwe Lushaba-Madlala, Nkululeko, Zulu Nhlaka
CLIENT
Spotify Africa
Head of Marketing – SSA: Sithabile Kachisa
Content Marketing Manager - SSA: Rifumo Mdaka
