ADVERTISING

Wingstop

It’s hot. And that’s cold

Agency: SLAPS Creative

Description

To celebrate the launch of the drink of the summer - Wingstop’s limited edition Mango Habanero Milkshake - we turned up the heat with a bold campaign set to sizzle. Playing on the tension between spicy and chill, we built a cultural moment that asked: how do you stay hot and cold at the same time? With punchy headlines, rich visuals, and attitude-driven storytelling, the campaign positioned the shake as the ultimate summer flex, cool enough to handle the heat.

This professional campaign titled 'It’s hot. And that’s cold' was published in United Kingdom in July, 2025. It was created for the brand: Wingstop, by ad agency: SLAPS Creative. This 360°, Film, and OOH Outdoor media campaign is related to the Drinks (Non Alcoholic) and Food industries and contains 1 media asset. It was submitted 4 months ago by Creative: SLAPS of SLAPS.

Credits

Brand Marketing Manager: Abrielle Newton
Advertising Agency: SLAPS
Studio Executive: Sebastien Vandecasteele
Creative Director: Ruca Verde
Account Director: Olivia McDaid
Junior Creative: Bianca Baracco
Designers: Alessio Palazzi and Nicolás Vázquez
Editor: Wes Hereijgers
Production Company: TK-FX
Director: Tyrus Hill
Photographer: Emma Rahmani
Executive Producer: Johan Barrios
Producer: Lydia Martland
Production Assistant: Lottie Taylor
1st Assistant Director: Danny Rumbelow
2nd Assistant Director: Beth Jespersen
Runner: Kate Hood
Runner: Safia Oakley-Green
Runner: Sam Jackson
Director of Photography (DOP): Cassius Kane
1st Assistant Camera (1AC): Joshua Baylis
2nd Assistant Camera (2AC): Ash Leontyne
Sound Recordist: Stanley Banbury
Digital Operator (Digi Op): Anna Hendry
DIT: Moses Jeremiah
Color: Alberto Rodriguezcolor at Artic
Sound design: Jordi Rica
Gaffer: Adam Trz
Spark (Electric): Viola Wyszynska
Spark (Electric): Ken Liew
Production Designer: Joe Munro
Art Assistant: Nicholas Middleton
Art Assistant: Bill Munro
Hair & Makeup (HMU): Jess Summer
HMU Assistant: Natalie Young
Stylist: Alysha Dayna Patel

ADVERTISING

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