Harry Rosen

Set the tone

Agency: Zulu Alpha Kilo


As part of the launch, Harry Rosen is taking an unconventional approach with casting, focusing on inspirational Canadian role models who are elevating their communities. Role Models will emphasize Harry Rosen’s brand values including Leadership, Creativity, Inclusivity and Passion and become living symbols for how Harry Rosen helps men set the tone in their personal and professional lives. The lead actor in the video executions, Emmanuel Kabongo, sets the tone in his personal life by working with his brother to coach various sports camps to help kids build confidence and promote leadership in the community.

This professional campaign titled 'Set the tone' was published in Canada in September, 2020. It was created for the brand: Harry Rosen, by ad agency: Zulu Alpha Kilo. This Integrated medium campaign is related to the Fashion and Retail Services industries and contains 2 media assets. It was submitted over 3 years ago.


Advertising Agency: Zulu Alpha Kilo, Canada
Chief Creative Officer: Zak Mroueh
Executive Creative Director: Wain Choi
ACD / Art Director: Kevin Sato
ACD / Writer: Vinay Parmar
Designers: Jeff Watkins, Vince Rozas, Zoe Kim, Kevin Sato
Account Team: Mike Sutton, Eric Kormos
Planning Team: Tim Hopkins, Sean Bell
Agency Producer: Christine Taranco
Clients: Trinh Tham, Sarah Berger, Maricar Dionisio
Media Agency: Carins Oneil
Media Team: Tim Hughes, Barbara Glover, Valentina Dybka, Marc-Andre Giasson
Production House: Asymetric
Director: Kacper Larski
DOP: Christophe Collette
Producer: Katy Maravala
Executive Producers: Evan Landry, Nick Burry
Edit House: Outsider Editorial
Editor: Chris Murphy, Cam Anderson
Assistant Editor: Lia Han
Producer: Kayan Choi
Executive Producers: John Szebegyinski, Kristina Anzlinger
Post Production Company: Alter Ego
Colourist: Conor Fisher
Colour Assistant: Jonah Venneri
Flame Artist: Eric Perrella
VFX Assistant: Victoria Gaston
Producer: Pallavi Joshi-Firby
Music House: SNDWRX
Creative Director, Music Composition: Didier Tovel
Executive Producer: Ali Lawee
Engineers: Eric Hulme, Geoff Devine
Photographer: Kacper Larski
Illustrator: Steven Noble
Retoucher: Jim Tinios
Mac Artist: Greg Heptinstall, Jeannette Downes

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