Following unprecedented demand for their locally made masks, Canadian luxury brand Harry Rosen is now surprising deserving Fathers with a limited-edition matching gift set. Each Signature Dress Shirt and Signature Mask is a source of great pride as both are made in Canada by Harry Rosen Inc.
Trinh Tham, CMO at Harry Rosen explains what led to the Father’s Day gift set, “It all started with our swift relief effort to help hospitals during Covid-19, but after an enthusiastic response from our customers, our non-medical face masks are now available online. Father’s Day marks the perfect occasion for us to promote fashion that is both safe and stylish.”
The Harry Rosen Father’s Day initiative, developed by Zulu Alpha Kilo, is a sign of ‘the new normal’ in Canadian culture. Founder and CCO Zak Mroueh adds, “Harry Rosen went to bat for Canadians during the crisis, and we wanted to do something playful for Father’s Day.
The Harry Rosen Father’s Day matching gift set will be promoted across all their social media channels including LinkedIn. Audiences are encouraged to nominate a special Dad and share why he deserves it the most. Winners will receive a Limited-edition matching gift set from the Harry Rosen Signature Collection created exclusively in Canada.
This professional campaign titled 'I love you Dad!' was published in Canada in June, 2020. It was created for the brand: Harry Rosen, by ad agency: Zulu Alpha Kilo. This Digital medium campaign is related to the Fashion and Retail Services industries and contains 1 media asset. It was submitted about 2 years ago.
Advertising Agency: Zulu Alpha Kilo, Canada
Creative Director: Zak Mroueh
CD/Art Director: Susie Lee
CD/Writer: Jonathan Smith
Clients: Trinh Tham, Ben Kriz
Account Team: Mike Sutton, Eric Kormos
Studio Artist: Jeannette Downes, Greg Heptinstall