Description
To celebrate the profound connection between wine and place, Susana Balbo Wines created topographic maps of Mendoza’s wine country, subtly revealing the faces of its winemakers, Susana and her son José, embedded in the very land they cultivate. Because at Susana Balbo, wine is not just about terroir. It’s about the people who shape it.
This professional campaign titled 'Maps' was published in Argentina in May, 2025. It was created for the brand: Susana Balbo Wines, by ad agency: TBWA\Buenos Aires. This OOH Outdoor and Print media campaign is related to the Alcoholic Drinks industry and contains 3 media assets. It was submitted 15 days ago.
Credits
CCO: Pablo Poncini
Executive Creative Directors: Juan Cruz Bazterrica, Guillermo Castañeda, and Leandro Vaccarini
Art Direction: Juan Cruz Bazterrica
Copywriting: Pablo Poncini, Guillermo Castañeda, Leandro Vaccarini
Head of Production: Alejandro Narváez
COO: Victoria de Frankenberg
Account Team: Adriana Botta, Andrea Debais
Illustrators: Ed Fairburn (portraits), Camila Narbaitz Sarsur (maps)
Music: Bigote Music
Editing: Alejandro Narváez
Client Leads: Ana Lovaglio Balbo, Noelia Marchetti, Carol Ahumada
